adidas and Cult Come Together to Transform Strength Training and Promote Fitness in India
Nov 14, 2024
New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new partnership with Cult, India's largest fitness brand. The two brands have come together to refine and scale adidas Strength+, a strength training workout set to redefine fitness experiences. This long-term partnership reflects a shared vision to elevate fitness in India, with adidas' innovative products and Cult's premium training.
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